Here: Tell us what you do and why you do it.

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DAVID MAXWELL: We seek out exceptional properties across New Zealand with a story to tell, and we help bring those stories to life. Through this process, we assist owners in transitioning their unique properties to the next legacy custodian.

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H: Why did you start Future Isles?

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DM: During the pandemic, I was working for one of the bigger agencies and noticed a gap in the market to service trophy properties differently. I had a vision that was unable to be executed within the confines of the traditional big-brand real-estate framework.

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H: You come from a marketing and media background; your associate Paul Reid from high-end golf. How did that lead to this?

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DM: Paul and I had done business in the past when we were both involved in luxury travel. We share a love of architecture, great design and the outdoors. It was a seemingly natural transition as we both sold New Zealand to an international market, just through a different medium.

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H: You specialise in the high-end. Aside from value, what makes that market different?

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DM: The high-end market demands attention to detail and a deep understanding of the properties and their unique attributes. Success comes from effectively conveying those qualities to buyers while delivering an end-to-end solution and the art of negotiation.

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H: How is architecture different, and why is selling it different?

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DM: When representing architecturally designed spaces, you’re essentially marketing a work of art. Each design is a unique, custom interpretation of how to best experience a special space, which requires looking beyond just the key features. It’s about understanding how the space feels at different times of day, in varying light and weather conditions. The way these spaces frame exceptional views and dance with that light adds an exciting layer of creative interpretation when showcasing the property.

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H: We often see these amazing houses for sale, but how they’re marketed feels generic. Why does that happen?

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DM: A great design begins with a vision and a plan. The architect understands the site and their own style, and how the inhabitants will interact with the space. A well-executed marketing campaign is much the same. You need to connect with the property, understand who it will appeal to, and capture the feeling and essence of the space through video, imagery, and written content to share with that audience. That will give you the best chance of attracting the right interest to work towards a fantastic result.

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Future Isles

futureisles.com

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