Goon Bag

Dicey releases Central Otago pinot noir – in a box.

Goon Bag

Dicey releases Central Otago pinot noir – in a box.

When it comes to climate change, it’s the little things you never think about that could have a big impact. In the case of wine, research has shown that 27 percent of the emissions produced from wine-making comes from the bottle, and a further 13 percent comes from the shipping of that bottle.Β 

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We put wine in glass, despite the fact that 97 percent of wine globally is consumed inside a year. Winemakers have struggled with this fact for a few years, so when Matt and James Dicey renamed their Central Otago wine label Dicey a couple of years back, the time felt right to do something different – likeΒ put wine in a box. Gasp.

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Bear with us. The New York Times reported last year that switching to wine in a box for the vast majority of wine drunk rather than cellared would reduce greenhouse gas emissions by about two million tons, or the equivalent of 400,000 cars.Β 

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Forget memories of student parties and a box of headache-inducing chardonnay: Dice by Dicey includes two litres of 2021 Central Otago pinot noir, in a fetching box designed by the team at Inhouse. β€œThis isn’t a cheap offering of wine to be smashed willy-nilly,” says Matt Dicey. β€œIt’s the opposite.” 

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That’s 2.65 bottles of wine and it’ll keep for up to a month: after all, if you’re anything like us, you end up tipping out the last third of a bottle after it’s been in the fridge for three days. AsΒ Dicey notes, you can have one glass with dinner, and have another one aΒ week later.Β 

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The technology isn’t perfect – wine in a box doesn’t keep, and you still have to recycle the bag with your soft plastics. β€œBut you can’t wait until it’s perfect,” says Dicey. β€œYou have to get started with the technology that’s available now. It starts a conversation, gathers momentum and means we’ll be ready to make improvements as the tech does get better.” 

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Dicey
dicey.nz

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